What would a sociable comment system look like?


A Sociable Web

The process of building out this site has inevitably involved design choices about how to engage with various technologies and other people's web presences. It's a truism that you can't solve social problems with technology, but social media has made it just as clear that technology does shape the social dynamics that emerge in the spaces it mediates. This drives me to wonder: as more of my friends and friends-of-friends move to individual websites and blogs, what social dynamics does this give rise to? And what different technical designs could improve those dynamics?

I think it’s most interesting to approach this question from the social direction rather than the technological. Our first priority should be a set of social goals for interacting on the internet, and

Natalie’s vision of a sociable web is exactly what I’m hoping for in the post-Cohost blog era. Her post got me thinking about what a comments system for an indie, blog-based web could look like.

There are three main reasons I’m not planning on building this, even though I want it to exist:

  1. You probably want a comment system to send email, so you know if your comment has been approved or you have replies. Sending email at any scale beyond personal seems like a bit of a headache.
  2. I don’t want to be responsible for the social aspects. Technically I’m happy to spin up a server and provide a little support, but I don’t want to be making moderation decisions like “should we ban this user?” (outside the scope of my own blog).
  3. I don’t want to market it. If I want the 15th standard to take off, I’d have to convince a lot of people to use it, and that seems like work I wouldn’t have fun doing.

  1. Users can hit the like button and their like/unlike state is visible to them; no one sees a like counter, not even the owner of the blog; the owner of the blog has a notification feed for post likes. ↩︎